Alex Headlam × Knocking

I built this page specifically for Knocking as a way to open a conversation about alignment, opportunity, and how my thinking could extend what you're already doing.

Not a formal application. An invitation.

Knocking isn't e-commerce bolted onto content. It's commerce as a native outcome of storytelling.

Embedded commerce as infrastructure
Taste driven brand discovery at scale
Distribution fluency across broadcast and digital
A system that rewards clarity, not noise

→ Content as a system

Ecosystems where stories compound and generate value over time.

→ Commerce without friction

Removing the distance between inspiration and action.

→ Cultural signal detection

Identifying patterns before they harden into trends.

→ Build first mentality

Prototypes over pitches. Conversations start with something real.

Creative direction across content and commerce
Concept development for embedded shopping
Experimental formats for storytelling and conversion
Rapid prototyping of content commerce ideas
Cross team thinking where design, tech, and narrative meet

Less interested in a predefined seat. More interested in where my perspective creates leverage.

I'm drawn to teams that care about how things are made, not just what ships.

Knocking feels like a place where taste, execution, and curiosity coexist.

(Favorite cartoon character: SpongeBob. Say what you want, but his work ethic is unmatched.)

Concept Ideation with Knocking in Mind

These visuals represent my interpretation of where the brand could go. They speak to my ability to develop and iterate on ideas, and to create media that resonates with specific audiences.

Target demographic: 21 to 34